This is a promotional film, made in the sixties, some while before its first showing on Viewpoint in 1974. The original aim seems to have been to attract industry and employees to the town, (then one, as often, set on expansion), - through extolling the many virtues of life in Swindon and the surrounding area. The Borough had recognised that the town's economic mainstay, the now nationalised Great Western Railway works, was slipping into decline; (due more to British Rail regional politics than its unrivalled engineering excellence); and so they consequently sought to diversify. The film makes for an interesting historical document; exemplifying the life and times of an earnest and industrious town of the early sixties, just before Britain experienced radical social change.